Search Engine Optimization is the process of improving the traffic flow to your website from natural or organic searches in all major search engines. Head Energy have significant experience in optimising websites and using specialised techniques to improve ranking. Among our strategies are:

• Modify your website HTML - It is well known that meta information must be optimized. Less well known is the role of content on the page (specifically in its code form) in improving a page rank. We work with all aspects of a website to improve its exposure and symantic meaning to search engines.
• Generate a steady influx of unreciprocated back links - Google first published their revoluntionary algorithm in 1997, and the fundamental idea was giving page rank based on the number of relevant links pointing inward to a given website / web page. Our off-shore team present one of the most cost-effective ways to generate these links on an artificial basis to steadily but surely improve your rankings.
• Content generation - A website is viewed much more favourably by the major search engines, particularly Google, if it is continuously generating new and fresh content. This is perhaps the hardest thing for websites to do well, so we'll offer some guidance on where exactly is best to spend time and effort on your website to maximise the effect on your search rank.
• Other techniques - Head Energy take each website on a case by case basis, and tailor the optimisation to the needs of the website. Among the less well documented techniques are analysing your competition for key links that you may also benefit from, improving your site navigation heirachy to reduce catalog pages and increase primary pages as indexed by the search engines.

We also have a range of tools, including an interactive chart to show you detailed information regarding the progress of your campaigns. We are experienced in taking over and controlling PPC (pay per click) campaigns, and have worked with several clients over a length of time to completely optimize conversions and reduce profitless terms on ads.

We have exposure to a multitude of platforms, from targetted Facebook Advertising through to Google PPC campaigns. Our staff are universally training in search engine terminology and analysis, so please don't hesitate to get in touch and talk to use about your needs.